How to Become an Google SEO Expert in 2021? (6 steps)

SEO

Step 1: Learn how the search engines work

In this article you will learn about how to become a SEO specialist. As an SEO expert, you must know how search engines work. Google’s index contains trillions of web pages that are primarily based on crawling the Internet. Now I hear you thinking: crawling? What is crawling? I’d like to explain that to you. Crawling is the process of searching a website using a search engine robot or spider. It is essential that search engines can properly crawl your website so that it can be indexed. Google must therefore be able to understand your website so that you can get a good position within Google.

There are often millions of relevant search results, so Google’s algorithm ranks those results, taking more than 200 factors into account. Nobody, so unfortunately not us, knows exactly what all those factors are and how heavy a specific factor weighs for a better position.

Step 2: Understand the 3 most important ranking factors.

We just talked about the more than 200 factors that Google looks at. In this step, we are going to discuss the three most important ranking factors suggested by the SERPGROW SEO services. You may find that you sometimes get wholly stuck when you want to optimize a page or a previously written blog and take the ranking factors into account. Before you get all worked up about page speed and title tags, you must know the three most important ranking factors. I share them with you below.

“There are often millions of relevant search results, so Google’s algorithm ranks those results, taking into account more than 200 factors.”

Relevance

This is about how well your page matches the search query. For example, suppose you have someone typed in the Google search bar: “How do you make herbal oil?” Then Google ensures that no pages appear in the search results about, for example, cars. That would be irrelevant when someone is looking for information about making a herbal oil.

Only relevance goes a little deeper than that. The page needs to match the kind of content people want to see. For example, the person searching for ‘how to make herbal oil’ looks for a tutorial. So don’t go for a ready-made herbal oil. The first pages will therefore be a blog faster than a page where herbal oils are sold.

Authority

Much of this comes down to backlinks. Google sees links as something trustworthy. The more high-quality backlinks you have, the more likely you are to score. The implementation of this is also known as link building. The best backlinks have two essential characteristics, namely authority and relevance. Link building is therefore also a necessary part for when you want to become an SEO expert.

Utility

Google strives for the best results. It is, therefore, not enough to focus solely on the search intent. The content of the page is ultimately where someone ends up after typing a search query. So it has to look good. Now you can compare yourself with other pages.

Enter the search query you would like to be found on. See who’s at the top and who else is scoring high. Then, study those pages and see what makes that page suitable or where the page falls short. This allows you to create an even better page than pages that already exist.

We have done this, for example, for our blog about Pinterest Advertising. Just google ‘Pinterest Advertising Step-by-step plan’. So there is a good chance that you will see our blog on position one here.

Step 3: Manage the most important SEO parts

SEO can be seen as a puzzle with several pieces. Understanding how all the puzzle pieces fit together is essential knowledge for becoming an SEO expert.

The 3 main parts are:

• On page SEO
• Off page SEO (link building)
• Technical SEO

Before you get started, it is always essential to conduct thorough keyword research. Based on this, you can correctly set up the most important SEO components. Each keyword has several important data. For example, think of the search volume of a keyword, the difficulty and the number of possible clicks. The best keywords are low competition and high traffic potential, i.e. high search volume and possible clicks. In addition, a high business value and a low ranking are also important.

“You can see SEO as a puzzle with several pieces. Understanding how all the puzzle pieces fit together is essential knowledge for becoming an SEO expert.”

On page SEO

On page SEO is the optimization of pages, so that rankings can be improved. Its purpose is to attract more organic traffic from search engines. Below you will find a number of examples that you can get started with to improve your SEO skills.

• Optimizing content for search intent;
• Use main keyword in the title tags;
• Seductive meta descriptions.

Do you want even more free concrete tips? Then read our blog ‘Do you want to get rank higher in Google? The 6 best tips! ‘.

Off page SEO

Off page SEO, better known as link building, is to obtain as high quality and relevant link profile as possible. This increases the online authority in Google. Want to know how that works? Look for company pages, home pages and link pages and set up your own network.

Technical SEO

Technical SEO is the most challenging part. It includes all technical factors on a website that Google uses to assess relevance and website performance. These include:

• Speed ​​performance
• Code errors (e.g. 404 errors, broken links, etc.)
• robots.txt
• Site map

And so, there are many more technical aspects that Google considers important in a website.

Step 4: Start a website.

For SEO applies: you have to know the theory. Would you like to start your own business or start blogging? Then start looking at a website. Then you buy a domain from a hosting. First, set up a simple website. For example, you can use WordPress. Next, start creating content, applying the SEO knowledge you already have. When you have content, you can then look at it again and optimize the content. Airlie Beach apartments is an example of an optimized geo landing page for an accommodation venue.

You can also look at the link building section. In this way, you are going to start creating a good SEO technical site. This takes some time to get it right, also, for writing good content. If you don’t have time for that now, you can also consider outsourcing the online marketing specialist.

Step 5: The Journey to SEO Expert

Because you need to learn a bit of all aspect of SEO to build a solid foundation, the journey to an SEO expert can’t always be easy. To make this a little easier for you, I have two ways to help you during the journey. Two ways that have brought me a lot.

1: Master one specific skill within SEO

As you now know, SEO is a broad field with all kinds of components that ensure success. Becoming an expert in both link building and technical SEO will therefore be very difficult at first. Moreover, there is a lot of difference between these two parts, so improving one skill, for example, link building, does not improve the other, in this case, technical SEO.

Therefore, first, choose to create a broad knowledge in SEO and then specialize in something that suits you and where you can excel.

2: Become an SEO expert for one industry

As you now know, SEO is a broad field with all kinds of components that ensure success. Becoming an expert in both link building and technical SEO will therefore be very difficult at first. Moreover, there is a lot of difference between these two parts, so improving one skill, for example, link building, does not improve the other, in this case, technical SEO.

Therefore, first, choose to create a broad knowledge in SEO and then specialize in something that suits you and where you can excel.

Step 6: Create a system for yourself

The more often and the more you will be involved with SEO, the more you will realize that there are not enough hours in a day to make everything perfectly SEO-proof. However, if time becomes an issue, you can still consider outsourcing SEO or part of the SEO activities. For example, you can do what you are good at yourself and outsource the job you have trouble with.