A strong marketing strategy is essential to the success of any business. Advertisements can build brand awareness, create a call to action, and grow your customer base. It’s essential you consider multiple forms of advertising to achieve the best return on investment.
Think about what demographics you want to reach. What goods or services does your company provide? Who would best benefit from these goods or services? TV ads can help you reach new customers during the big game or while they catch up on the local news.
Out-of-home advertising will introduce your brand to potential clients on their daily commute. You can get in touch with millennials and gen Z by promoting your brand on TikTok and Instagram and bring loyal customers back again and again through intelligent email marketing campaigns.
Not quite sure where to start? Here are eight types of advertising you should know about to grow your business.
1. Television Advertising
When you imagine an advertisement, television commercials are usually one of the first things that come to mind. TV commercials allow you to share your brand’s message with an engaging story.
Commercials are a more expensive way to advertise your business, costing an average of $105,000 to broadcast on a national network in the US. Pricing is based on how many viewers watch certain shows. The more potential viewers an event has, the more expensive a commercial will be. It’ll be much more costly to air your commercial during the Superbowl than the local news.
Even with the high cost, commercials are still a great way to build brand awareness and tell your story. You’ll reach a large audience and can easily target specific demographics through TV programming.
2. Radio Advertising
Radio ads are just like commercials but played during radio programming in between music or news segments. Similar to television, radio ads give you the opportunity to share your brand’s message in a 20-60 second format.
Repeat radio advertisements can help potential customers recognize your brand. If you sell paper towels, for example, and they hear an ad for how absorbent your towels are every day on their morning commute, chances are they’ll grab your product off the shelf the next time they are shopping for paper towels.
Today many people prefer streaming music via Apple Music or Spotify; however, many advertisers use these mediums to reach customers.
3. Podcast Advertising
Podcasts are the modern-day equivalent to talk radio. Depending on the length, these ads will usually play two to three times during a podcast. Sometimes they will be pre-recorded, and other times the podcaster will write their own script and mix it into their show.
Research which podcasts will help you reach your target audience. Consider giving listeners a discount code to help you track how many new sales you get directly from podcast subscribers.
4. Out-of-Home Advertising
If you see it outside of your home on the street, it’s out-of-home advertising. Out-of-home advertising includes billboards, posters on public transit, bench ads, and bus ads. These large ads allow you to create a visually engaging introduction to your brand and reach people from all walks of life.
Choose high-traffic areas for out-of-home ads. The more impressions your billboard or poster makes, the more likely you’ll see an ROI.
5. Print Advertising
Print advertising includes ads found in newspapers and magazines. You can use these to target customers in a specific geographic location through their local newspaper. Print ads also include brochures, flyers, and directories.
Create a call to action using a QR code in your print ads. Now, all someone needs to do is scan the code with their mobile phone to access your site.
6. Social Media Advertising
Social media allows you to interact and engage with your audience to build your brand’s image. Paid advertisements on social media make it easier than ever to create the perfect target audience for your product. Each ad will provide valuable data about what content is most engaging to your customers.
7. Email Marketing
Email marketing is a great way to stay in the minds of customers. Prompt those who visit your site to subscribe to your newsletter. Offer a discount code for new customers who enter their email. You can now leverage email marketing to bring loyal customers to your site.
8. Display Advertising
Display advertising includes any identifiable ads you see on a website. Think of banner ads and pop-ups. They may even appear like TV commercials. The short clips before online video content also represent display advertising.
Many sites allow users to skip the ad after a few seconds, offer your brand’s information up front, and keep the content entertaining and engaging.
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