Crafting the Perfect Expedia Property Description: A Host’s Manual

Crafting the Perfect Expedia Property Description: A Host’s Manual

The hospitality business is currently booming thanks to the rise in the number of people traveling for business, leisure, and many other reasons. As a result, vacation rental owners and managers need to craft compelling property descriptions for their listings on Expedia and other platforms to market their facilities and attract bookings.

The essence of creating a compelling Expedia Property Description is that it acts as the virtual entrance into your property. It should entice potential guests and set the standards for what they should expect during their stay. With an informative and comprehensive description, you better your chances of getting more bookings and leaving your guests satisfied.

Here are some guidelines that can act as a host’s manual for creating a catchy Expedia property description:

Know your target market

The first step in the process of crafting the perfect property description on Expedia is taking the time you need to understand your target market. You need to consider the type of travelers that you wish to accommodate in your facility. For example, you may intend to cater to families, business travelers, solo holidaymakers, and so on. When you know your target audience and customize your description to show that you have what they are looking for to make it more effective.

Focus on unique selling points

As you craft a captivating Expedia property description, begin by pointing out the features that differentiate your property from others. You need to highlight the unique features, services, amenities, and anything else that sets your accommodation apart from others. Some of the unique things you can capture include

• Strategic or central location
• Breath-taking view
• Luxurious amenities
• Personalized services

It is advisable to emphasize these features so you capture the potential guests’ attention. And because Expedia works differently from other major platforms by offering different kinds of products, ensure you include the applicable Expedia cancellation policy for your property in the information you provide to guests.

Pay attention to benefits and experiences

It is vital as you craft your Expedia property description to move from just listing the features and emphasizing the great experiences and benefits the guests can enjoy when they choose to stay there. Some of the things you can articulate that your guests will enjoy when staying at your property may include

• easy and convenient access to local attractions
• adventure-packed stay
• relaxing retreat

Guests will always want to stay in places that elevate their travel experience.

Use the right language and tone

For your Expedia description to capture your potential guests’ attention, ensure you use engaging language that appeals to and wins the hearts of your target market. Also, maintain a friendly and inviting tone throughout your description. It would be best to refrain from using generic phrases and clichés. To achieve your goal, choose descriptive and evocative words that stir your visitors’ attention and awaken a sense of excitement in them.

Consider keywords and SEO techniques

It is vital to ensure you optimize your description for search engines by including relevant keywords. A secret that works is to be aware and focus on search terms travelers are likely to use when looking for vacation rentals in your locality. This way, you improve your property’s visibility on the platform and get more organic traffic.

Include a call-to-action

Always ensure you end your Expedia property description with a compelling call to action. You can encourage the guests to book by specifying a limited-time offer unique booking benefits or discounts. With a compelling call to action, you can prompt guests to go the final step of booking your facility.

Conclusion

To craft a perfect property description on Expedia, you need to blend creativity, accuracy, and some marketing skills. It is vital to regularly review your description and update it to capture any improvements or changes in your facility.